Quick poll:
What appeals you the most to change your current behaviour, adopt a new behaviour, and possibly sign up for a new free service?
- attractiveness of landing page?
- perceived usefulness of product?
- perceived simplicity?
- ease of signing up?
- integration and compatible with existing options?
- back out option?
- cost of using product?
- network or friends already using the product?
- peer pressures?
- first mover?
- etc...
Why then would the founding team spend the limited resources on building a product to achieve the greatest return on investment? for example, for our product, iWish.
#iWish
iWish - Gifting Made Easy!
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