Ask a hungry man what he wants, and most probably his answer is: fish.
Charity and non profit organisations in Singapore operates not on giving the end (gifts), but on giving the means (teach the man to fish) so he can be sustainable.
If we ask an under privileged kid what he wants, he most probably will say iPad, or iPhone, rather than 12 lessons for financial literacy etc.
There are some gaps which can be addressed and gift recipients should be educated in the wish list items that they list. To focus on the means, means so that this change can be sustainable, rather than just the end, which only lasts temporarily.
Give a man a fish, and he eats for a day.
Teach the man how to fish, and he eats for a lifetime.
iWish is the fishing rod.
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sign up for your free account @ www.iwish.com.sg now and start gifting away.
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