Q

To queue or not to queue?
Usually a long queue is a signal on the underlying goodness and quality of a product. That's why people queue for good food in food centres.

But we hate queue for the reasons that they waste our time, makes us tired from the queuing and standing, and makes us frustrated to endlessly waiting.

How can we then have a signalling effect and yet skip the bad effects associated with queuing?

Using technology.

Technology can have the signalling effect on the perceived quality - through user feedback and crowd comments.

Technology can skip the queuing process - the rise of e-commerce.

iWish - Gifting Made Easy!
www.iwish.com.sg

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