The paradox of choice.
When presented with multiple options, one often gets into a decision paralysis.
Research has shown that he optimal number of choices should be a maximum of 3 choices.
Any number of choices beyond that will not serve to help the user in decision making, rather it will serve to confuse and frustrate.
Similarly for decision making in buying gifts.
The lesser choices we have actually makes the gift buying process easier.
But, the caveat is still to have a choice, to give the gifter flexibility in the gift buying options too.
Limit the gift choices to 3.
#firstworldproblem
#paradoxofchoice
#decisionparalysis
#iWish
iWish - Gifting Made Easy!
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